How Brand Pantry Works
Just like your kitchen pantry, your brand has all the essential ingredients tucked away—your story, your values, your customer connections, your visual elements. But without taking inventory, those valuable assets get forgotten in the back, expire unused, or work against each other instead of creating something delicious. Brand Pantry helps you take stock of what you already have, clean out what's not working, and organize everything so you can create the cohesive brand experience your business deserves.
DIY Brand Audit
Each workbook builds on the last, creating a complete picture of your brand experience.
What you'll audit:
Brand purpose and positioning clarity
Core values and personality expression
Brand promise consistency across touchpoints
Competitive differentiation and market positioning
Key questions you'll answer:
How clearly do customers understand what makes us different?
Are our values truly expressed in our business practices?
Does our brand promise align with what we actually deliver?
Time investment: 3-4 hours
Output: Clear assessment of your brand's strategic foundation and priority improvements
What you'll audit:
Logo effectiveness across applications
Color palette and typography consistency
Packaging impact and shelf performance
Visual brand guidelines and implementation
Key questions you'll answer:
Does our visual identity accurately reflect our brand personality?
How effectively does our packaging drive purchase decisions?
Where do we see visual inconsistency across touchpoints?
Time investment: 4-5 hours
Output: Detailed assessment of visual elements and packaging effectiveness
What you'll audit:
Customer journey from awareness to advocacy
Touchpoint effectiveness at each stage
Emotional highs and lows throughout the experience
Brand promise delivery across the journey
Key questions you'll answer:
Where do customers experience friction in their journey with us?
What moments create the strongest emotional connections?
How consistently do we deliver our brand promise?
Time investment: 4-5 hours
Output: Complete customer journey map with prioritized improvement opportunities
What you'll audit:
Website effectiveness and user experience
Social media strategy and content performance
Email marketing impact and consistency
Cross-channel digital integration
Key questions you'll answer:
How effectively does our website convert visitors to customers?
Which digital channels provide the most value for our brand?
How consistent is our brand experience across digital touchpoints?
Time investment: 4-5 hours
Output: Comprehensive digital presence assessment and optimization roadmap
What you'll create:
Synthesis of findings across all audit areas
Impact vs. effort prioritization of opportunities
90-day quick wins implementation plan
6-month strategic projects roadmap
12-month brand vision and success metrics
Key outcomes:
Clear prioritization of where to focus your energy
Realistic timeline for implementing improvements
Specific action steps with assigned owners and deadlines
Time investment: 3-4 hours
Output: Complete brand improvement roadmap with prioritized action plan
What you'll audit:
Exterior impression and accessibility
Interior design and customer flow
Staff interaction and service delivery
Operational touchpoints and transaction experience
Key questions you'll answer:
How effectively does our space communicate our brand identity?
Where do customers experience friction in our physical environment?
How well do our team members embody our brand values?
Time investment: 3-4 hours
Output: Physical space assessment with specific improvement recommendations
Self paced or with support
Plan 01
Additional Workbook 6: Physical Space - $125
Complete independence and flexibility:
Download all the workbooks immediately
Work through assessments at your own pace
Access to email support for questions
Lifetime access to all materials
Suggested timeline: 4-6 weeks (4-5 hours per week)
Best for: Self-directed teams, varying schedules, who prefer to work independently
Plan 02
Structured timeline with expert guidance:
All 6 workbooks included
Six weekly group calls (one per workbook, 1 hour each)
Submit completed workbooks for personalized weekly feedback
Learn from other food and beverage businesses
Direct access to our expertise and insights on calls
Structured timeline: 6 weeks
Best for: Teams who want accountability, feedback, and peer learning
what happens after the audit?
Path 01
Use your action plan to make improvements with your internal team. You'll find delicious opportunities for improvement based on the workbooks and your goals.
Path 02
90-Minute Strategy Session ($500):
Get personalized recommendations and prioritization guidance.
Implementation Coaching ($1,500):
Three 1-hour calls to guide the execution of your action plan. Scheduled over 2 months.
Path 03
Brand Guidance Retainer
($1,000-3,000/mo based on needs)
Continue working with us as your fractional creative director for strategic counsel, implementation oversight, and regular check-ins (3-month minimum commitment).
Still have quesitons?
This is an audit of your brand experience and should work in tandem with your financial goals. Also, we're starting with audits specific to the experience food & beverage industries, which means we look at packaging, signage, and other touchpoints that digital native brands don't have.
Each workbook provides value independently, but the real power comes from the complete picture. The action planning workbook helps you synthesize findings across all areas for maximum impact.
For the Comprehensive Audit, workbooks will only be reviewed once a week. If you miss a submission, you can still join the call, but your work for that week will not be personally reviewed.
Absolutely - we recommend this as a group effort. No staff? Ask a friend or a customer to help with parts of the audit. Notes are provided in each workbook for where this is most helpful. Many businesses have multiple team members complete different workbooks based on their expertise, then collaborate on the action planning phase.
No specialized experience required. The workbooks are designed to guide you through a professional-level audit using straightforward questions.
Digital PDF workbooks that you can complete on-screen or print for handwritten responses. Most people find a combination approach works best. We are building an online form as well, but we know that it's easier to carry a few pieces of paper on location than a computer.
Nope. We did write some questions specific to food and beverage companies, from services to products, but these audits can guide many types of small and medium-sized businesses. Not sure, please email us at brandpantry@noise13.com and we'll help you decide.